Privacy Policy

Last updated: May 2026

1. Introduction

This Privacy Policy explains how NOVYRA Agency ("we", "us", "our") collects, uses, stores, and protects personal data when you visit novyraagency.com, contact us, or apply for creator support. It applies to all visitors, applicants, and members who interact with our website and services. We are committed to transparency and to protecting your privacy in accordance with the EU General Data Protection Regulation (GDPR) and applicable Swedish data protection law.

2. Who we are

NOVYRA Agency is an official TikTok LIVE partner agency based in Sweden. We support creators through coaching, bonus programmes, and professional LIVE development. We charge no membership fees and take no revenue cuts from creators — our compensation comes from TikTok as part of the official partner programme. For data protection purposes, NOVYRA Agency is the data controller for the personal data described in this policy.

Contact: contact@novyraagency.com

3. What data we collect

We collect personal data only when necessary for our legitimate operations. Depending on how you interact with us, we may process:

• Identity and contact data — name, email address, country or region
• TikTok account information — username, content category, experience level
• Application data — LIVE goals, preferred schedule, information submitted through our join or contact forms
• Communication data — messages, requests, and correspondence with our team
• Technical data — browser type, device type, pages visited, and referral source (collected automatically by our hosting provider)

We do not collect sensitive personal data (such as health, religion, or political beliefs). We do not require payment through our website and do not process financial data directly.

4. How we use your data

We use personal data for the following purposes:

• Reviewing membership applications and onboarding new creators
• Providing coaching, performance feedback, and bonus programme management
• Communicating with you about your membership, support requests, or inquiries
• Operating and improving our website and services
• Ensuring compliance with TikTok platform rules and our internal guidelines
• Meeting legal obligations under Swedish and EU law

We never sell personal data to third parties.

5. Legal basis for processing

Under the GDPR, we process personal data on the following legal grounds:

• Contract performance — processing necessary to manage your membership application and provide our services
• Legitimate interest — improving our website, ensuring platform compliance, and maintaining secure operations
• Consent — where you voluntarily submit information through contact forms or opt in to communications
• Legal obligation — where processing is required to comply with applicable law

6. Sharing of data

We do not sell or rent personal data. We may share data with the following categories of recipients when necessary:

• TikTok — as an official partner agency, certain membership and performance data may be shared with TikTok as part of the partner programme
• Hosting provider (Vercel) — our website is hosted on Vercel, which processes technical data (server logs, request metadata) on our behalf
• Communication tools — we use standard business tools for team communication and may process messages through these services

All third-party recipients are required to process data in accordance with applicable data protection law. We do not share data with advertisers or data brokers.

7. International transfers

Our website is hosted on infrastructure provided by Vercel, which may process data in regions outside the EU/EEA. TikTok, as a global platform, may also process certain data internationally. Where data is transferred outside the EU/EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or adequacy decisions by the European Commission, as required by the GDPR.

8. Data retention

We retain personal data only as long as necessary for the purposes described in this policy. Application data for applicants who are not accepted is retained for up to 12 months to allow re-evaluation. Active member data is retained for the duration of the membership relationship and a reasonable period thereafter for legal and administrative purposes. Contact form messages are retained for up to 24 months. You may request earlier deletion at any time (see Section 9).

9. Your rights

Under the GDPR, you have the following rights regarding your personal data:

• Access — request a copy of the personal data we hold about you
• Rectification — request correction of inaccurate or incomplete data
• Erasure — request deletion of your personal data ("right to be forgotten")
• Restriction — request that we limit how we process your data
• Portability — receive your data in a structured, machine-readable format
• Object — object to processing based on legitimate interest
• Withdraw consent — where processing is based on consent, withdraw it at any time without affecting prior processing

To exercise any of these rights, contact us at contact@novyraagency.com. We will respond within 30 days as required by law.

If you are not satisfied with our response, you have the right to lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY) at imy.se.

10. Cookies and local storage

Our website does not use tracking cookies or third-party analytics services. We use browser local storage solely to remember your language preference and session storage for a one-time intro animation state. No personal data is stored in cookies. No advertising or tracking technologies are deployed on this site.

11. Age requirement

Our services are intended for individuals aged 18 and over, in accordance with TikTok LIVE participation requirements. We do not knowingly collect personal data from individuals under 18. If we become aware that we have collected data from a minor, we will delete it promptly.

12. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our operations or applicable law. Material changes will be communicated through our website. The "Last updated" date at the top of this page indicates when the policy was most recently revised. We encourage you to review this policy periodically.

13. Contact

For questions about this Privacy Policy, to exercise your data protection rights, or to raise a concern about how we handle personal data, please contact us at:

contact@novyraagency.com

We aim to respond to all privacy-related inquiries within 30 days.